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The Urban Developer 

$14M in apartment sales
Delivered through a performance-led digital strategy

Scale Your Business with Property Marketing Outsourcing

  • Sell out faster

  • Lower cost per lead

  • Qualified buyer enquiries 

Who we are

We Love Leads helps property professionals across Australia achieve stronger sales outcomes through performance-led marketing. We specialise in lead generation for residential, commercial and large-scale property projects — combining deep market understanding with campaigns built to convert. We work as a strategic growth partner, not just another digital agency.

Who we are

Boutique. Property-focused. Performance-led.Sydney-based. Australia-wide.

  • Residential developments

  • Commercial property

  • Build-to-Rent

  • House & Land projects

  • Industrial estates

Why Outsource Your Marketing?

Whether we're supporting your existing marketing team or acting as your outsourced marketing partner, we provide specialist expertise that scales with your business. Our flexible approach gives you access to senior strategic and digital marketing capability without the expense of growing your internal team.

We partner with agents, developers and marketing teams to deliver strategic marketing that generates qualified enquiries, drives property sales and delivers measurable return on investment.

"Over my 30-year real estate career, I’ve never seen anything like it. The quality of leads generated for apartment sales through these Google, Facebook, and Instagram campaigns made other real estate lead sources look dismal. They deliver leads in spades. I recommend this service to all my clients".

Matt Carver, Director 
Carver, Real Estate,

Brighton, Vic

"Kellee’s Facebook, Instagram, and Google advertising campaigns quickly delivered high-quality leads, resulting in five conversions totaling $14 million in luxury off-the-plan apartment sales—including the sale of the Pavilion On The Park penthouse".

Selwyn Blackstone, Architect 

Pavilion On The Park, Armadale, Vic 

These online property buyer lead campaigns work. I’ve seen firsthand the high volume and quality of leads flowing through! The team kept us updated in detail on campaign setup and reporting. We Love Leads was a pleasure to work with.

Su Reynolds, 
Principal First National,
Byron Bay, NSW  
  

Kellee and her team marketed our sold-out project, Osborne Preston, kept us informed on ROI with weekly updates, and provided detailed monthly performance reports. We plan to engage their lead generation service for our next development.

Zachariah Chawk, CEO,
Property Developer
888 Infinity

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Source: Pavilion On The Park Google Search Campaign

Search and Paid Social advertising play a critical role in successful property marketing campaigns. Achieving consistent, high quality results requires more than simply launching ads. It demands strategic planning, ongoing optimisation and a deep understanding of buyer behaviour. Our end to end campaign management service is designed to generate qualified enquiries, maximise return on investment and support stronger project sales.

When buyers search on Google, they're focused and driven by intent, with a specific goal in mind. As property lead generation experts, we leverage granular data insights to keep serious leads flowing while optimising your ad spend.

 SERVICES

When buyers search on Google, they're actively looking for property with a clear intention to enquire. Reaching them at that moment is one of the most effective ways to generate qualified leads. Successful Google Ads campaigns require far more than selecting keywords. They demand strategic planning, audience insights, continuous optimisation and a deep understanding of buyer behaviour. Our experienced team manages every aspect of your campaigns to maximise visibility, improve lead quality and ensure your advertising investment delivers measurable results. Our campaigns have consistently achieved leading search visibility, outperforming major property platforms and competing successfully against established developers and agencies. Explore our case studies to see what's possible.

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AD ACCOUNT SET-UP

Whether you're starting from scratch or already have campaigns running, we review your Google Ads and Meta accounts to identify quick wins, improve performance and build a stronger foundation for future growth.

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RETARGETING​

Most buyers don't enquire on their first visit. Our retargeting campaigns keep your project front of mind and re engage interested buyers as they move closer to a decision.

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BUYER PERSONAS

Based on your project, we develop detailed buyer personas using demographic insights, buyer behaviour and purchasing capacity to ensure your marketing reaches the right audience.

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QUALIFIED ENQUIRIES

We focus on generating genuine buyer enquiries, helping your sales team spend more time with motivated prospects and less time filtering unqualified leads.

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AUDIENCE TARGETING

We combine search intent, audience insights and AI driven targeting to connect your project with motivated buyers who are most likely to enquire.

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LEAD MANAGEMENT​​​

We design enquiry forms that capture the information your sales team needs to sell more effectively. From budget and preferred location to buying timeframe and purchase readiness, every enquiry is structured to support faster follow up and more meaningful sales conversations.

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LANDING PAGES​​

Conversion-focused landing pages with clear calls-to-action, designed to turn interest into qualified enquiries.

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PERFORMANCE INSIGHTS

Every month, we present your Looker Studio dashboard in a strategic review session, providing clear insights into campaign performance, lead quality and opportunities for improvement. Your sales and marketing teams are welcome to attend, helping everyone stay aligned and focused on results.

CASE STUDY  

Pavilion on The Park, Armadale  

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ABOUT

Built on strategy. Driven by performance. Focused on results. We Love Leads is a specialist property lead generation consultancy helping developers, agents and property brands connect with genuine buyers through intelligent digital marketing. We combine Google Ads, Meta advertising, AI enhanced optimisation and performance insights to create campaigns that generate qualified enquiries and support stronger sales outcomes. Every strategy is tailored to the project, backed by data and continuously refined to maximise performance throughout the buyer journey.

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KELLEE CRUSE | FOUNDER

Kellee Cruse brings more than 20 years of experience in marketing, communications and performance marketing, including over a decade specialising in property marketing and lead generation. Before founding We Love Leads, she held senior marketing roles with two of Australia's leading magazine publishers and has since delivered integrated marketing campaigns across property, luxury, tourism, lifestyle and purpose led organisations. Every client engagement is personally led by Kellee, who assembles a trusted network of senior specialists across Google Ads, Meta advertising, CRM integration, creative, content and digital marketing to deliver the expertise each project requires.

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CONNECT

FEATURED IN

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FAQs

Speak with our property lead-gen specialists to discuss your project.

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